The operating idea
Leadership rotates. Regimes change. Risk must adapt.
From pit trading to systematic models, the tools changed while the focus on leadership and risk remained.
MarketGauge.com / About
About
Experience matters. Evidence decides.
Profits with risk you can live with is the objective behind one shared discipline: identify leadership, confirm the evidence, define risk and adapt as markets change. Trading-floor experience, technology, education and quantitative research support that process.
Corporate history
Built through real markets. Evolved through technology.
The process began on New York commodity exchanges, moved through Market Vision and Millennium Partners, and became an internet-delivered research business in 1997.
Three distinct relationships
Publishing, professional licensing and fiduciary advisory management.
MarketGauge.com serves people investing for themselves, MG Pro licenses the complete professional model suite for client or company use, and MGAM manages advisory portfolios.
Trading-floor beginnings
Keith becomes NYMEX’s youngest floor trader and later a member of every New York commodity exchange, developing a practical discipline around leadership and risk.
Mish and Market Vision
Keith and Mish meet on the commodities floor, and Keith builds Market Vision to compare markets through consolidated data, color graphics and multiple views.
Millennium to MarketGauge
Keith and Geoff manage capital at Millennium Partners, then leave to deliver their research directly through the internet and found MarketGauge.
Education and managed portfolios
Mish expands MarketGauge’s education and develops the Economic Modern Family. MGAM is established in 2013 to manage client portfolios.
MarketGauge Pro
MarketGauge Pro is established to license institutional research, models and portfolio frameworks to professional firms.
Research continues to evolve
Quantitative testing, proprietary indicators and carefully applied AI support ongoing research while model rules and editorial review maintain accountability.
Leadership biographies
One team. Different ways of seeing risk.
Different disciplines contribute to one review process; each operating company retains its own responsibility.
Co-founder & CEO
Keith Schneider
Market regimes, portfolio philosophy and live-risk judgment
Keith began trading on New York commodity exchanges in 1977, built Market Vision, managed capital at Millennium Partners and co-founded MarketGauge in 1997. He leads market-regime, portfolio and risk research.
B.A., New York University
Trading-floor experience
Market Vision
Series 65
Co-founder, President & COO
Geoff Bysshe
Systems, products, operations and coaching
Geoff worked on the commodity floor, traded at FINEX and joined Keith at Millennium Partners before co-founding MarketGauge. He leads products, systems, operations and coaching.
Colby College
FINEX
Model development
Daily coaching
Managing Partner & Chief Strategist
Michele “Mish” Schneider
Market interpretation, education and the Economic Modern Family™
Mish combines commodity-floor experience with a career in education. She leads daily market interpretation, the Economic Modern Family™, MUTP and MarketGauge’s educational and media voice. Visit the Economic Modern Family website ↗
M.S. Special Education
Former floor trader
Mish’s Daily
MUTP
Media strategist
Head of Research
Alan Friedman, PhD
Quantitative testing, evidence standards and AI-assisted research
Alan applies scientific research and data-analysis experience to quantitative testing, model monitoring and disciplined evidence review.
Harvard College
Yale PhD
Purdue University
Quantitative research
MGAM Managing Member & CCO
James Kimball
Implementation, model administration and compliance
James connects quantitative research to model administration, portfolio implementation, advisory operations and compliance.
M.S. Finance
Model administration
Portfolio implementation
Compliance
Investment Adviser Representative
Ben Scheibe
Institutional, advisory and client relationships
Ben brings more than two decades of wealth-management experience to advisory, professional and client relationships.
25+ years experience
Wealth management
Series 65
Joined MGAM 2023
Production note: Regulatory titles, registrations and role descriptions should be checked against current firm records and the applicable Form ADV before publication.
Choose the relationship that fits you.
Invest for yourself through MarketGauge.com, apply the complete professional model suite across your firm through MG Pro, or have MGAM manage your portfolio.